In the initial days, the concept of the internet and connected things was only limited to biometric wearables, audio-visual equipment, and home appliances. But with the growing dependency of enterprises on big data services, the business world is experiencing a dawn with technology-infused functionality. Big data solutions have made significant impacts in various sectors including banking, e-commerce, crisis management, and lately in the automobile sector as well.
Big data analytics have helped automobile manufacturers to boost their efficiency in terms of sales and marketing. It has also improved their working by aiding in the incorporation of utilities like predictive maintenance and service scheduling.
Let us now look at some of the major impacts of big data in the automotive industry:
The Connected Car
Modern cars are embraced with smart technologies like Wi-Fi connectivity, sensors, on-board computing tools, and advanced processors. Internet connectivity provides drivers with an autonomous driving experience and information about safety alerts, fuel efficiency, and vehicle health records. It is estimated that in the coming years, about 90% of the new cars will have connectivity setups that will increase the importance of big data analytics even more in automobile enterprises.
Design and Production
Data related to the real-world driving experience including user preferences, repair analysis, and customer segments help manufacturers improve basic parameters like safety, fuel economy, engine efficiency, and battery power in automobiles. With the cohesion of predictive analysis, big data, and manufacturing simulations, enterprises can initiate improvement cycles to enhance the overall efficiency of their operations. This has increased the importance of big data solutions as they turn the designing and manufacturing processes more informed, aiding in the delivery of better transportation systems.
Supply Chain Improvements
Automobile manufacturers can compare the cost, reliability, and quality of concerned product components and machinery using big data. It also analyzes data to predict demand and helps streamline the procurement process, making it more cost-efficient.
Automobile Financing
With big data, enterprises can study data related to customer’s financial history and preferences. By allying this information with respective demographics and geography, they can provide better financial schemes by consumer requirements.
According to reports, connected car services will account for approximately 40 billion dollars per annum by the year 2020. With big data solutions, services like navigation, traffic management, fleet management, and autonomous driving can be majorly improved, resulting in the transformation of the automotive industry.
However, it is extremely important to opt for big data services from only the leading big data service providers in India having globally recognized certified consultants with rich expertise in helping the automotive industry to digitally transform through effective data analytics.
